Cambridge University Press, 2018
THE ART OF STRATEGY: SUN TZU, MICHAEL PORTER, AND BEYOND
When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy.
Oxford University Press, 2016
THE STRATEGY FOR KOREA'S ECONOMIC SUCCESS
Korea’s rapid economic rise, achieved at an unprecedented pace, warrants careful analysis. While prior studies highlight catch-up strategies and various success factors, they lack a comprehensive framework to explain Korea’s competitive advantages. The ABCD model addresses this gap by identifying four key drivers: agility (speed and precision), benchmarking (learning and best practices), convergence (mix and synergy), and dedication (diligence and goal-orientation). These factors explain how Korea has transformed disadvantages into strengths. Supported by policies and historical case studies, the model not only clarifies Korea’s economic development but also offers broader insights for internationalization. It provides practical implications for policymakers and firms seeking higher competitiveness. The ABCD model helps explain how Korea can sustain its advantages and offers valuable lessons for other countries and organizations pursuing similar development paths.