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HWY-CHANG MOON

Professor Emeritus, GSIS, Seoul National University

Director of Center for International Competitiveness and Chair Professor, aSSIST

 

RECENT BOOKS

Cambridge University Press, August 2018

THE ART OF STRATEGY: SUN TZU, MICHAEL PORTER, AND BEYOND

When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy.

Oxford University Press, May 2016

THE STRATEGY FOR KOREA'S ECONOMIC SUCCESS

Korea's economic success has inspired numerous studies and research projects in past decades. Despite good efforts to analyze the strategy of Korea, earlier studies have not been able to comprehensively and systematically explain the country's "miraculous" growth. After thorough analysis of these earlier studies, a new model has been developed by showing that a country or firm does not have to be more innovative or possess more resources to have a competitive advantage over others. 

In The Strategy for Korea's Economic Success, Hwy-Chang Moon details four factors that comprise the ABCD model and illustrates how the Korean government, corporations, and people have exemplified these factors in achieving their current level of success. The four factors are agility (speed + precision), benchmarking (learning + best practices), convergence (mixing + synergy), and dedication (diligence + goal-orientation). Together, these factors have enabled Korea's economic success and will continue to drive the next level of growth. 

Anyone can become more competitive with proper implementation of the ABCDs. Korea's development strategy holds special value, because it is more practical and appropriate for many developing countries. For more developed countries, on the other hand, the ABCDs can be used to fast-track the next phase of growth. Moon also highlights the role of internationalization in broadening the scope of strategic choices, and shows how the combined implementation of internationalization and the ABCDs deepens the pool of strategic resources.

 

SCHOLAR, EDUCATOR, CONSULTANT, AND COLLEAGUE

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Moon_Last Class at SNU

Moon_Last Class at SNU

Moon_Dean Inauguration

Moon_Dean Inauguration

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Moon and Jung

Moon and Jung

 

CONTACT

If you have any question about Dr. Moon's research and other work, please send your email to:

 
 

©2020 by Hwy-Chang Moon.