그림16.png
 

​​간단한 약력

문휘창 교수 (University of Washington 경영학 박사)는 서울대학교에서 국제대학원 교수 및 원장을 역임했고 명예교수로 퇴직 후 현재는 국제경쟁력연구원 원장 및 서울과학종합대학원 석좌교수로 재직하고 있음. 워싱턴대, 퍼시픽대, 헬싱키대, 뉴욕주립대, 게이오대, 스탠포드대 등에서 강의를 했음. 학문적으로는 Oxford 대학 출판부, Cambridge 대학 출판부 등 해외 유명 출판사에서 다수의 저서를 발간하고 국제저명학술지에 다수의 논문을 발표한 연구업적을 인정받아 서울대 학술연구상 수상자로 선정되었음. 실무적으로는 다수의 다국적기업 및 말레이시아, 두바이, 아제르바이잔, 중국 광동성 및 인도 등의 해외 정부기관에게 경제경영정책을 자문했고, UN 산하기관인 UNCTAD의 해외직접투자분야 자문위원으로 활동하고 있음. 국제학술지 <Journal of International Business and Economy> 편집위원장을 맡고 있으며 ‘국가경쟁력 세계위원회(Global Federation of Competitiveness Councils, GFCC)’에서 수차례 기조 발표를 했음. 한국 및 세계경제 현황과 관련된 경영 및 사회적 이슈에 관해 New York Times, NHK World TV, Reuters 등 국내외 언론매체 초청 인터뷰 및 토론에 참여하였음.

학력

  • 워싱턴대학교(University of Washington) 경영학 박사

  • 서울대학교 대학원 경영학 석사과정 수료

  • 한국외국어대학교 영어학 학사 

경력 (現)

  • 서울대학교 국제대학원 명예교수

  • 서울과학종합대학원(aSSIST) 석좌교수

  • 국가경쟁력연구원(Institute for Policy and Strategy on National Competitiveness, IPSNC) 원장/이사장

  • 국제학술지 JOURNAL OF INTERNATIONAL BUSINESS AND ECONOMY 편집위원장

  • 유엔무역개발회의 (UNCTAD) 등의 국제기구와 국내외 기업/정부기관의 경제-경영 컨설팅

경력 (前)

  • 서울대학교 국제대학원 교수 및 원장

  • 워싱턴대, 퍼시픽대, 뉴욕주립대 스토니부룩, 헬싱키 경제경영대, 게이오대, 스탠포드대, 북경사범대 등에서 강의 / 도쿄대 초빙연구교수

  • 말레이시아, 두바이, 아제르바이잔, 중국 광동성, 인도 등의 정부기관 컨설팅

  • 국가경쟁력 세계위원회(Global Federation of Competitiveness Councils, GFCC)에서 기조 발표

  • New York Times, NHK World TV, Reuters 통신 등 언론매체의 인터뷰 및 토론에 참여

  • 삼성, LG, 현대, 포스코, KOTRA 등 한국 주요 기업 및 공공기관 대상으로 전략 컨설팅 또는 교육

  • 서울대학교 학술연구상 수상

전문 분야

  • 경영전략

  • 국제경쟁력

  • 해외직접투자

  • 경제발전

저술

​[주요 저서]

  • Moon, Hwy-Chang. 2018 The Art of Strategy: Sun Tzu, Michael Porter, and Beyond. Cambridge University Press.

  • Moon, Hwy-Chang. 2016. The Strategy for Korea’s Economic Success. Oxford University Press.

  • 문휘창. 2012. K-전략: 한국식 성장전략 모델. 미래의 창.

  • 문휘창. 2012. Good to Smart. 레인메이커 (동아일보사 출판부)

[주요 최근 논문]​

  • Moon, Hwy-Chang and Wenyan Yin. “Four Fundamental Factors for Increasing the Host Country Attractiveness of Foreign Direct Investment: An Empirical Study of India,” in Krishna B. Misra, Handbook of Advanced Performability Engineering, Springer Nature Switzerland AG, Cham, Switzerland, 2021.

  • Moon, Hwy-Chang and Wenyan Yin. “Industry Drivers of MNCs’ Externalization Choice: A Conceptual Framework and Application to Korea-China Film Co-productions,” Journal of Business and Industrial Marketing (SSCI-Indexed), 2020, 35(11): 1633-1644.

  • Lee, Yeon W. and Hwy-Chang Moon. An Integrated Approach to the Global Strategy of Entertainment Firm: Motivation, Process, and Management. European Journal of International Management (SSCI-indexed), DOI: 10.1504/EJIM.2020.10021393. (forthcoming).

  • Lee, Yeon W., Hwy-Chang Moon, and Wenyan Yin. “Innovation Process in the Business Ecosystem: The Four Cooperation Practices in the Media Platform”, Business Process Management Journal (SSCI-Indexed), 2020, 26(4): 943-971.

  • Moon, Hwy-Chang and Wenyan Yin, “How Chinese Filmmakers Effectively Respond to Chinese Government Policy for Enhancing Their Competitiveness,” Global Policy (SSCI-Indexed), 2020, 11(2): 47-55.

  • Moon, Hwy-Chang and Wenyan Yin, “The Changing Patterns of North Korea’s International Film Co-Productions Since the 1980s: A Global Value Chain Approach,” European Journal of Korean Studies (SCOPUS-Indexed), 2020, 19(2): 83-108.

  • Moon, Hwy-Chang and Wenyan Yin, “Enhancing Inter-Korean Economic Cooperation through International Cluster: Implications for the Kaesong Industrial Complex,” UNISCI (SCOPUS-Indexed), 2020, 52: 115-123.

  • Moon, Hwy-Chang, “Discussion on South Korean Economic Development Model (韩国经济发展模式探讨)”, Enterprise Management (企业管理), 2020, 2: 33-34. (in Chinese)

  • Yin, Wenyan, Hwy-Chang Moon, and Yeon W. Lee, “The Success Factors of Korean Global Start-ups in the Digital Sectors through Internationalization,” International Journal of Global Business and Competitiveness, 2019, 14(1): 42-53.

  • Moon, H.C. and Parc, J. 2019. Shifting corporate social responsibility to corporate social opportunity through creating shared value. Strategic Change (SCOPUS-indexed), 28(2).

  • Moon, H.C. 2019. Increasing Opportunity and Value in the Cultural Industries. Kritika Kultura (A&HCI-indexed), 32: 308-333.

  • 문휘창. 2017. 한국경제의 성공전략: 혁신성장과 실리콘밸리의 교훈. 국제 지역연구 (KCI 등재지), 서울대학교 국제대학원 26(3): 1-33.

 
books blue full_Korean01.png
 

최근 주요 저술 (2013년 이후)

  • Moon, Hwy-Chang and Wenyan Yin. “Four Fundamental Factors for Increasing the Host Country Attractiveness of Foreign Direct Investment: An Empirical Study of India,” in Krishna B. Misra, Handbook of Advanced Performability Engineering, Springer Nature Switzerland AG, Cham, Switzerland, 2021.

  • Moon, Hwy-Chang and Wenyan Yin. “Industry Drivers of MNCs’ Externalization Choice: A Conceptual Framework and Application to Korea-China Film Co-productions,” Journal of Business and Industrial Marketing (SSCI-Indexed), 2020, 35(11): 1633-1644.

  • Lee, Yeon W. and Hwy-Chang Moon. An Integrated Approach to the Global Strategy of Entertainment Firm: Motivation, Process, and Management. European Journal of International Management (SSCI-indexed), DOI: 10.1504/EJIM.2020.10021393. (forthcoming)

  • Lee, Yeon W., Hwy-Chang Moon, and Wenyan Yin. “Innovation Process in the Business Ecosystem: The Four Cooperation Practices in the Media Platform”, Business Process Management Journal (SSCI-Indexed), 2020, 26(4): 943-971.

  • Moon, Hwy-Chang and Wenyan Yin, “How Chinese Filmmakers Effectively Respond to Chinese Government Policy for Enhancing Their Competitiveness,” Global Policy (SSCI-Indexed), 2020, 11(2): 47-55.

  • Moon, Hwy-Chang and Wenyan Yin, “The Changing Patterns of North Korea’s International Film Co-Productions Since the 1980s: A Global Value Chain Approach,” European Journal of Korean Studies (SCOPUS-Indexed), 2020, 19(2): 83-108.

  • Moon, Hwy-Chang and Wenyan Yin, “Enhancing Inter-Korean Economic Cooperation through International Cluster: Implications for the Kaesong Industrial Complex,” UNISCI (SCOPUS-Indexed), 2020, 52: 115-123.

  • Moon, Hwy-Chang, “Discussion on South Korean Economic Development Model (韩国经济发展模式探讨)”, Enterprise Management (企业管理), 2020, 2: 33-34. (in Chinese)

  • Yin, Wenyan, Hwy-Chang Moon, and Yeon W. Lee, “The Success Factors of Korean Global Start-ups in the Digital Sectors through Internationalization,” International Journal of Global Business and Competitiveness, 2019, 14(1): 42-53.

  • Moon, Hwy-Chang, 2019. Increasing Opportunity and Value in Cultural Industries: A Comparative Analysis of the Successful Clusters and Implications for Hallyu. Kritika Kultura (A&HCI-indexed), 32: 308–333.

  • Parc, Jimmyn and Moon, Hwy-Chang 2019. Accumulated and Accumulable Cultures: The Case of Public and Private Initiatives toward K-Pop. Kritika Kultura (A&HCI-indexed), 32: 429–452.

  • Moon, Hwy-Chang and Parc, Jimmyn. (2019). Shifting Corporate Social Responsibility to Corporate Social Opportunity through Creating Shared Value, Strategic Change (SCOPUS-indexed), 28:115-122. DOI: 10.1002/jsc.2252.

  • Lee, Yeon W. and Moon, Hwy-Chang. (2019, forthcoming). An Integrated Approach to the Global Strategy of Entertainment Firm: Motivation, Process, and Management. European Journal of International Management (SSCI-indexed). DOI: 10.1504/EJIM.2020.10021393.

  • Moon, Hwy-Chang, The Art of Strategy: Sun Tzu, Michael Porter and Beyond, Cambridge University Press, UK, July 2018.

  • 문휘창, “한국경제의 성공전략: 혁신성장과 실리콘밸리의 교훈,” 국제지역연구 (KCI등재지), 2017 가을호 제26권 제3호: 1-33.

  • Moon, Hwy-Chang, The Strategy for Korea’s Economic Success, Oxford University Press, US, May 2016.

  • Moon, Hwy-Chang, Foreign Direct Investment: A Global Perspective, World Scientific Publishing, Singapore, February 2016.

  • Cho, Dong-Sung, Hwy-Chang Moon, and Wenyan Yin, "Enhancing National Competitiveness through National Cooperation: The Case of South Korea and Dubai," Competitiveness Review (SCOPUS-indexed), Emerald Group Publishing Ltd., U.K., 2016, 26(5): 482-499.

  • Jimmyn Parc, Patrick Messerlin, and Hwy-Chang Moon, “The Secret to the Success of K-pop: The Benefits of Well-Balanced Copyrights”, in Bryan Christiansen and Fatmanur Kasarci, Corporate Espionage, Geopolitics, and Diplomacy Issues in International Business, IGI Global: Hershey, PA, 2016, pp. 130-148.

  • Moon, Hwy-Chang, Yeon W. Lee, and Wenyan Yin, “A New Approach to Analysing the Growth Strategy of Business Groups in Developing Countries: The Case Study of India’s Tata Group,” International Journal of Global Business and Competitiveness, December 2015, 10(1): 1-15.

  • 문휘창-박지민, “경영전략과 군사전략의 비교연구: 포터리안(Porterian)관점에서 본 최근의 자동차산업과 일본 전국시대에 대한 사례 비교분석,” 연세경영연구, 2015 봄호 제52권 제1호 (통권 100호): 1-20.

  • Moon, Hwy-Chang and Wenyan Yin, “The Top 20 Korean Multinationals: Changes and Continued Growth of Foreign Investment,” Emerging Market Global Players, Columbia Center on Sustainable Investment, Columbia University, USA, March 5, 2015, pp. 1-44.

  • Remy, Sylvain and Hwy-Chang Moon, “The K-Strategy: strategic social capital for urban competitiveness,” Asian Geographer (SCOPUS-indexed), Taylor & Francis online, January 6, 2015, 32(1): 1-18.

  • Moon, Hwy-Chang and Sohyun Yim, “Re-interpreting Ownership Advantages and Re-categorizing Investment Motivations of Multinational Corporations: From the Perspective of Imbalance Theory,” Journal of International and Area Studies, 2014, 21(1): 87-99.

  • 문휘창-박지민, “해외직접투자의 경제적 효과: 삼성전자의 휴대폰 부문 사례를 중심으로,” Korea Business Review, 한국경영학회, 2014년 8월, 18(3): 125-145.

  • Moon, Hwy-Chang and Yeon W. Lee, “Corporate Social Responsibility: Peter Drucker, Michael and Beyond,” Journal of Creativity and Innovation (창조와 혁신), 2014, 7(2): 45-74.

  • Moon, Hwy-Chang, Young-kyun Hur, Wenyan Yin, and Clive Helm, “Extending Porter's generic strategies: from three to eight,” European Journal of International Management (SSCI-indexed), 2014, 8(2): 205-225.

  • 조동성-문휘창, 대학의 사회적 책임: 나눔의 이론과 실천, 서울 경제경영, 192 pages, 2014.2.19. ISBN 978-89-97937-21-9.

  • Roh, Taewoo, Dong-Sung Cho, Hwy-Chang Moon and Yun-Cheol Lee, “The Effect of Culturally Determined Entry Mode on Firm Performance in the Global Retail Industry,” NBRI, Emerald Group, 2013, 4(4): 290-308.

  • Cho, Dong-Sung and Hwy-Chang Moon, International Review of National Competitiveness, Edward Elgar Publishing Ltd., United Kingdom, 2013.

  • Moon, Hwy-Chang and So Hyun Yim, The Korean Multinationals: Setback and Turnaround Investments, in Emerging Market Global Players (EMGP) Project, Vale Columbia Center, Columbia University, New York, 2013.

  • Parc, Jimmyn and Hwy-Chang Moon, “Korean Dramas and Films: Key Success Factors for their International Competitiveness,” Asian Journal of Social Science (SSCI-indexed), 2013, 41: 126-149.

  • 박상규-문휘창-차경천, “벤처기업의 단계별 국제화 경험과 학습역량이 경영성과에 미치는 영향,” 중소기업연구, 2013.6. 35(2): 129-157.

  • 박상규-문휘창, “사례: 한국과 미국의 대, 중소기업 동반성장 – KT의 망외부성 확보전략의 클라우드 서비스,” Korea Business Review, 한국경영학회, 2013년 8월, 17(3): 1-27.

  • 노태우, 조동성, 문휘창, 이윤철, “지식이전을 통한 서비스 기업의 현지화 전략에 관한 탐색적 연구 - 글로벌 장수유통기업을 중심으로,” 한국항공경영학회지, 2013.6.11(3): 47~77.

  • Moon, Hwy-Chang, Jimmyn Parc, So Hyun Yim, and Wenyan Yin, “Enhancing Performability through Domestic and International Clustering: A Case Study of Samsung Electronics Corporation (SEC),” International Journal of Performability Engineering (SCOPUS-indexed), 2013, 9(1): 75-84.

  • Cho, Dong-Sung and Hwy-Chang Moon, From Adam Smith to Michael Porter (Extended Edition), World Scientific Publishing Co., Singapore, ISBN: 978-9814401654, January 2013, 324 pages.

 

©2021 by Hwy-Chang Moon.