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简历

文辉昌教授(华盛顿大学博士)是首尔国立大学国际大学院荣誉教授,并曾担任院长。他目前是国际竞争力研究院(CIC)院长和首尔科学综合大学院(aSSIST)讲席教授。文教授曾在美国华盛顿大学、斯坦福大学、太平洋大学、纽约州立大学石溪分校、芬兰赫尔辛基经济学院、日本庆应义塾大学和一桥大学等著名院校任教。

研究领域

主要研究领域包括国际竞争力、全球商业战略、海外直接投资、跨文化管理、韩国(和亚洲)商业和经济,以及创造共享价值。他开发了几个学术理论,包括关于海外直接投资的不平衡理论、全球竞争力的双钻石模型, 以及国家和企业层面发展战略的ABCD模型。

教育背景

  • 华盛顿大学            国际商业管理 博士

  • 首尔国立大学        商业管理 硕士(同等学力)

  • 韩国外国语大学    英文语言 学士

经验与专长

他为三星电子等跨国企业、联合国贸发会议等国际组织以及韩国、马来西亚、迪拜、阿塞拜疆、中国广东省和印度等国家与地方政府开展了许多咨询和研究项目。在国家竞争力方面,他在总部设在美国华盛顿特区的全球竞争力理事会联合会(GFCC)组织的年度会议上多次发表专题报告。他经常收到纽约时报、路透社和NHK日本国际传媒等媒体的邀请,对一些国际经济和商业的热门话题进行评论。

研究论文与著作

他发表了许多学术论文和书籍,主题涉及国际商业战略、跨文化管理、海外直接投资、创造共享价值、韩国等东亚经济发展。他最近的著作包括“韩国经济成功战略”(2016年,牛津大学出版社)和“战略的艺术:孙子、迈克尔·波特及延申”(2018年,剑桥大学出版社)。他于2018年获得首尔国立大学学术研究奖。他目前是国际学术期刊“国际商业与经济杂志(Journal of International Business and Economy)”的主编。

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2013-至今出版论文及书籍

  • Moon, Hwy-Chang and Wenyan Yin. “Four Fundamental Factors for Increasing the Host Country Attractiveness of Foreign Direct Investment: An Empirical Study of India,” in Krishna B. Misra, Handbook of Advanced Performability Engineering, Springer Nature Switzerland AG, Cham, Switzerland, 2021.

  • Lee, Yeon W., Hwy-Chang Moon, and Wenyan Yin. “Innovation Process in the Business Ecosystem: The Four Cooperation Practices in the Media Platform”, Business Process Management Journal (SSCI-Indexed), 2020, 26(4): 943-971.

  • Moon, Hwy-Chang and Wenyan Yin. “Industry Drivers of MNCs’ Externalization Choice: A Conceptual Framework and Application to Korea-China Film Co-productions,” Journal of Business and Industrial Marketing (SSCI-Indexed), 2020, 35(11): 1633-1644.

  • Lee, Yeon W. and Hwy-Chang Moon. An Integrated Approach to the Global Strategy of Entertainment Firm: Motivation, Process, and Management. European Journal of International Management (SSCI-indexed), DOI: 10.1504/EJIM.2020.10021393. (forthcoming)

  • Moon, Hwy-Chang and Wenyan Yin, “How Chinese Filmmakers Effectively Respond to Chinese Government Policy for Enhancing Their Competitiveness,” Global Policy (SSCI-Indexed), 2020, 11(2): 47-55.

  • Moon, Hwy-Chang and Wenyan Yin, “The Changing Patterns of North Korea’s International Film Co-Productions Since the 1980s: A Global Value Chain Approach,” European Journal of Korean Studies (SCOPUS-Indexed), 2020, 19(2): 83-108.

  • Moon, Hwy-Chang and Wenyan Yin, “Enhancing Inter-Korean Economic Cooperation through International Cluster: Implications for the Kaesong Industrial Complex,” UNISCI (SCOPUS-Indexed), 2020, 52: 115-123.

  • Moon, Hwy-Chang, “Discussion on South Korean Economic Development Model (韩国经济发展模式探讨)”, Enterprise Management (企业管理), 2020, 2: 33-34. (in Chinese)

  • Yin, Wenyan, Hwy-Chang Moon, and Yeon W. Lee, “The Success Factors of Korean Global Start-ups in the Digital Sectors through Internationalization,” International Journal of Global Business and Competitiveness, 2019, 14(1): 42-53.

  • Moon, Hwy-Chang, 2019. Increasing Opportunity and Value in Cultural Industries: A Comparative Analysis of the Successful Clusters and Implications for Hallyu. Kritika Kultura (A&HCI-indexed), 32: 308–333.

  • Parc, Jimmyn and Moon, Hwy-Chang 2019. Accumulated and Accumulable Cultures: The Case of Public and Private Initiatives toward K-Pop. Kritika Kultura (A&HCI-indexed), 32: 429–452.

  • Moon, Hwy-Chang and Parc, Jimmyn. (2019). Shifting Corporate Social Responsibility to Corporate Social Opportunity through Creating Shared Value, Strategic Change (SCOPUS-indexed), 28:115-122. DOI: 10.1002/jsc.2252.

  • Moon, Hwy-Chang, The Art of Strategy: Sun Tzu, Michael Porter and Beyond, Cambridge University Press, UK, July 2018.

  • 문휘창, “한국경제의 성공전략: 혁신성장과 실리콘밸리의 교훈,” 국제지역연구 (KCI등재지), 2017 가을호 제26권 제3호: 1-33.

  • Moon, Hwy-Chang, The Strategy for Korea’s Economic Success, Oxford University Press, US, May 2016.

  • Moon, Hwy-Chang, Foreign Direct Investment: A Global Perspective, World Scientific Publishing, Singapore, February 2016.

  • Cho, Dong-Sung, Hwy-Chang Moon, and Wenyan Yin, "Enhancing National Competitiveness through National Cooperation: The Case of South Korea and Dubai," Competitiveness Review (SCOPUS-indexed), Emerald Group Publishing Ltd., U.K., 2016, 26(5): 482-499.

  • Jimmyn Parc, Patrick Messerlin, and Hwy-Chang Moon, “The Secret to the Success of K-pop: The Benefits of Well-Balanced Copyrights”, in Bryan Christiansen and Fatmanur Kasarci, Corporate Espionage, Geopolitics, and Diplomacy Issues in International Business, IGI Global: Hershey, PA, 2016, pp. 130-148.

  • Moon, Hwy-Chang, Yeon W. Lee, and Wenyan Yin, “A New Approach to Analysing the Growth Strategy of Business Groups in Developing Countries: The Case Study of India’s Tata Group,” International Journal of Global Business and Competitiveness, December 2015, 10(1): 1-15.

  • 문휘창-박지민, “경영전략과 군사전략의 비교연구: 포터리안(Porterian)관점에서 본 최근의 자동차산업과 일본 전국시대에 대한 사례 비교분석,” 연세경영연구, 2015 봄호 제52권 제1호 (통권 100호): 1-20.

  • Moon, Hwy-Chang and Wenyan Yin, “The Top 20 Korean Multinationals: Changes and Continued Growth of Foreign Investment,” Emerging Market Global Players, Columbia Center on Sustainable Investment, Columbia University, USA, March 5, 2015, pp. 1-44.

  • Remy, Sylvain and Hwy-Chang Moon, “The K-Strategy: strategic social capital for urban competitiveness,” Asian Geographer (SCOPUS-indexed), Taylor & Francis online, January 6, 2015, 32(1): 1-18.

  • Moon, Hwy-Chang and Sohyun Yim, “Re-interpreting Ownership Advantages and Re-categorizing Investment Motivations of Multinational Corporations: From the Perspective of Imbalance Theory,” Journal of International and Area Studies, 2014, 21(1): 87-99.

  • 문휘창-박지민, “해외직접투자의 경제적 효과: 삼성전자의 휴대폰 부문 사례를 중심으로,” Korea Business Review, 한국경영학회, 2014년 8월, 18(3): 125-145.

  • Moon, Hwy-Chang and Yeon W. Lee, “Corporate Social Responsibility: Peter Drucker, Michael and Beyond,” Journal of Creativity and Innovation (창조와 혁신), 2014, 7(2): 45-74.

  • Moon, Hwy-Chang, Young-kyun Hur, Wenyan Yin, and Clive Helm, “Extending Porter's generic strategies: from three to eight,” European Journal of International Management (SSCI-indexed), 2014, 8(2): 205-225.

  • 조동성-문휘창, 대학의 사회적 책임: 나눔의 이론과 실천, 서울 경제경영, 192 pages, 2014.2.19. ISBN 978-89-97937-21-9.

  • Roh, Taewoo, Dong-Sung Cho, Hwy-Chang Moon and Yun-Cheol Lee, “The Effect of Culturally Determined Entry Mode on Firm Performance in the Global Retail Industry,” NBRI, Emerald Group, 2013, 4(4): 290-308.

  • Cho, Dong-Sung and Hwy-Chang Moon, International Review of National Competitiveness, Edward Elgar Publishing Ltd., United Kingdom, 2013.

  • Moon, Hwy-Chang and So Hyun Yim, The Korean Multinationals: Setback and Turnaround Investments, in Emerging Market Global Players (EMGP) Project, Vale Columbia Center, Columbia University, New York, 2013.

  • Parc, Jimmyn and Hwy-Chang Moon, “Korean Dramas and Films: Key Success Factors for their International Competitiveness,” Asian Journal of Social Science (SSCI-indexed), 2013, 41: 126-149.

  • 박상규-문휘창-차경천, “벤처기업의 단계별 국제화 경험과 학습역량이 경영성과에 미치는 영향,” 중소기업연구, 2013.6. 35(2): 129-157.

  • 박상규-문휘창, “사례: 한국과 미국의 대, 중소기업 동반성장 – KT의 망외부성 확보전략의 클라우드 서비스,” Korea Business Review, 한국경영학회, 2013년 8월, 17(3): 1-27.

  • 노태우, 조동성, 문휘창, 이윤철, “지식이전을 통한 서비스 기업의 현지화 전략에 관한 탐색적 연구 - 글로벌 장수유통기업을 중심으로,” 한국항공경영학회지, 2013.6.11(3): 47~77.

  • Moon, Hwy-Chang, Jimmyn Parc, So Hyun Yim, and Wenyan Yin, “Enhancing Performability through Domestic and International Clustering: A Case Study of Samsung Electronics Corporation (SEC),” International Journal of Performability Engineering (SCOPUS-indexed), 2013, 9(1): 75-84.

  • Cho, Dong-Sung and Hwy-Chang Moon, From Adam Smith to Michael Porter (Extended Edition), World Scientific Publishing Co., Singapore, ISBN: 978-9814401654, January 2013, 324 pages.