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Profile (English): CV


Professor Moon is Chair Professor at Seoul School of Integrated Sciences and Technologies (aSSIST) and Professor Emeritus in the Graduate School of International Studies at Seoul National University, where he also served as the Dean. Alongside this, he is also Chairman of Institute for Policy and Strategy on National Competitiveness (IPSNC), Outstanding Overseas Professor at Beijing Normal University, Consultant to United Nations Conference on Trade and Development (UNCTAD), and Honorary Ambassador of Foreign Investment Promotion for South Korea.


His area of expertise includes international business strategy and national competitiveness. He has developed several academic theories of firms and nations, including the imbalance theory for foreign direct investment, the generalized double diamond model for international competitiveness, and the ABCD model for growth strategies at the national and corporate levels.


He earned a B.A. in English from Hankuk University of Foreign Studies. After completing his master’s program at the College of Business Administration, Seoul National University, he earned a Ph.D. in Business Administration specializing in International Business from the University of Washington.


Professor Moon has taught as a full-time or invited professor at the University of Washington, the University of the Pacific, State University of New York at Stony Brook, Helsinki School of Economics, Keio University, Hitotsubashi University, and Stanford University. Aside from his academic role, he has also conducted many research or consulting projects for multinational corporations (e.g., Samsung Electronics Co.), public corporations (e.g., Invest Korea of KOTRA), international organizations (e.g., UNCTAD of the United Nations), and governments (e.g., Korea, Malaysia, Dubai, Azerbaijan, Guangdong Province of China, and India). On national competitiveness, he has delivered special presentations at annual meetings organized by the Global Federation of Competitiveness Councils (GFCC), headquartered in Washington D.C. For interviews and debates on the international economy and business, he has been invited by international newspapers and media, including the New York Times, NHK World TV, and Reuters.


He has published numerous journal articles and books on topics covering international business strategy, cross-cultural management, foreign direct investment, and economic development in East Asia with a focus on Korea. His recent books include The Strategy for Korea’s Economic Success (2016, Oxford University Press) and The Art of Strategy: Sun Tzu, Michael Porter, and Beyond (2018, Cambridge University Press). In recognition of his contirbutions and achievements, he received the Academic Research Award from Seoul National University. Currently, Professor Moon is the Editor-in-Chief of the Journal of International Business and Economy, an international academic journal.

Profile (English): Image


Books and Academic Papers

  • Moon, Hwy-Chang and Wenyan Yin. “Four Fundamental Factors for Increasing the Host Country Attractiveness of Foreign Direct Investment: An Empirical Study of India,” in Krishna B. Misra, Handbook of Advanced Performability Engineering, Springer Nature Switzerland AG, Cham, Switzerland, 2021.

  • Moon, Hwy-Chang and Wenyan Yin. “Industry Drivers of MNCs’ Externalization Choice: A Conceptual Framework and Application to Korea-China Film Co-productions,” Journal of Business and Industrial Marketing (SSCI-Indexed), 2020, 35(11): 1633-1644.

  • Lee, Yeon W., Hwy-Chang Moon, and Wenyan Yin. “Innovation Process in the Business Ecosystem: The Four Cooperation Practices in the Media Platform”, Business Process Management Journal (SSCI-Indexed), 2020, 26(4): 943-971.

  • Lee, Yeon W. and Hwy-Chang Moon. An Integrated Approach to the Global Strategy of Entertainment Firm: Motivation, Process, and Management. European Journal of International Management (SSCI-indexed), DOI: 10.1504/EJIM.2020.10021393. (forthcoming)

  • Moon, Hwy-Chang and Wenyan Yin, “How Chinese Filmmakers Effectively Respond to Chinese Government Policy for Enhancing Their Competitiveness,” Global Policy (SSCI-Indexed), 2020, 11(2): 47-55.

  • Moon, Hwy-Chang and Wenyan Yin, “The Changing Patterns of North Korea’s International Film Co-Productions Since the 1980s: A Global Value Chain Approach,” European Journal of Korean Studies (SCOPUS-Indexed), 2020, 19(2): 83-108.

  • Moon, Hwy-Chang and Wenyan Yin, “Enhancing Inter-Korean Economic Cooperation through International Cluster: Implications for the Kaesong Industrial Complex,” UNISCI (SCOPUS-Indexed), 2020, 52: 115-123.

  • Moon, Hwy-Chang, “Discussion on South Korean Economic Development Model (韩国经济发展模式探讨)”, Enterprise Management (企业管理), 2020, 2: 33-34. (in Chinese)

  • Yin, Wenyan, Hwy-Chang Moon, and Yeon W. Lee, “The Success Factors of Korean Global Start-ups in the Digital Sectors through Internationalization,” International Journal of Global Business and Competitiveness, 2019, 14(1): 42-53.

  • Moon, Hwy-Chang, 2019. Increasing Opportunity and Value in Cultural Industries: A Comparative Analysis of the Successful Clusters and Implications for Hallyu. Kritika Kultura (A&HCI-indexed), 32: 308–333.

  • Parc, Jimmyn and Moon, Hwy-Chang 2019. Accumulated and Accumulable Cultures: The Case of Public and Private Initiatives toward K-Pop. Kritika Kultura (A&HCI-indexed), 32: 429–452.

  • Moon, Hwy-Chang and Parc, Jimmyn. (2019). Shifting Corporate Social Responsibility to Corporate Social Opportunity through Creating Shared Value, Strategic Change (SCOPUS-indexed), 28:115-122. DOI: 10.1002/jsc.2252.

  • Moon, Hwy-Chang, The Art of Strategy: Sun Tzu, Michael Porter and Beyond, Cambridge University Press, UK, July 2018.

  • 문휘창, “한국경제의 성공전략: 혁신성장과 실리콘밸리의 교훈,” 국제지역연구 (KCI등재지), 2017 가을호 제26권 제3호: 1-33.

  • Moon, Hwy-Chang, The Strategy for Korea’s Economic Success, Oxford University Press, US, May 2016.

  • Moon, Hwy-Chang, Foreign Direct Investment: A Global Perspective, World Scientific Publishing, Singapore, February 2016.

  • Cho, Dong-Sung, Hwy-Chang Moon, and Wenyan Yin, "Enhancing National Competitiveness through National Cooperation: The Case of South Korea and Dubai," Competitiveness Review (SCOPUS-indexed), Emerald Group Publishing Ltd., U.K., 2016, 26(5): 482-499.

  • Jimmyn Parc, Patrick Messerlin, and Hwy-Chang Moon, “The Secret to the Success of K-pop: The Benefits of Well-Balanced Copyrights”, in Bryan Christiansen and Fatmanur Kasarci, Corporate Espionage, Geopolitics, and Diplomacy Issues in International Business, IGI Global: Hershey, PA, 2016, pp. 130-148.

  • Moon, Hwy-Chang, Yeon W. Lee, and Wenyan Yin, “A New Approach to Analysing the Growth Strategy of Business Groups in Developing Countries: The Case Study of India’s Tata Group,” International Journal of Global Business and Competitiveness, December 2015, 10(1): 1-15.

  • 문휘창-박지민, “경영전략과 군사전략의 비교연구: 포터리안(Porterian)관점에서 본 최근의 자동차산업과 일본 전국시대에 대한 사례 비교분석,” 연세경영연구, 2015 봄호 제52권 제1호 (통권 100호): 1-20.

  • Moon, Hwy-Chang and Wenyan Yin, “The Top 20 Korean Multinationals: Changes and Continued Growth of Foreign Investment,” Emerging Market Global Players, Columbia Center on Sustainable Investment, Columbia University, USA, March 5, 2015, pp. 1-44.

  • Remy, Sylvain and Hwy-Chang Moon, “The K-Strategy: strategic social capital for urban competitiveness,” Asian Geographer (SCOPUS-indexed), Taylor & Francis online, January 6, 2015, 32(1): 1-18.

  • Moon, Hwy-Chang and Sohyun Yim, “Re-interpreting Ownership Advantages and Re-categorizing Investment Motivations of Multinational Corporations: From the Perspective of Imbalance Theory,” Journal of International and Area Studies, 2014, 21(1): 87-99.

  • 문휘창-박지민, “해외직접투자의 경제적 효과: 삼성전자의 휴대폰 부문 사례를 중심으로,” Korea Business Review, 한국경영학회, 2014년 8월, 18(3): 125-145.

  • Moon, Hwy-Chang and Yeon W. Lee, “Corporate Social Responsibility: Peter Drucker, Michael and Beyond,” Journal of Creativity and Innovation (창조와 혁신), 2014, 7(2): 45-74.

  • Moon, Hwy-Chang, Young-kyun Hur, Wenyan Yin, and Clive Helm, “Extending Porter's generic strategies: from three to eight,” European Journal of International Management (SSCI-indexed), 2014, 8(2): 205-225.

  • 조동성-문휘창, 대학의 사회적 책임: 나눔의 이론과 실천, 서울 경제경영, 192 pages, 2014.2.19. ISBN 978-89-97937-21-9.

  • Roh, Taewoo, Dong-Sung Cho, Hwy-Chang Moon and Yun-Cheol Lee, “The Effect of Culturally Determined Entry Mode on Firm Performance in the Global Retail Industry,” NBRI, Emerald Group, 2013, 4(4): 290-308.

  • Cho, Dong-Sung and Hwy-Chang Moon, International Review of National Competitiveness, Edward Elgar Publishing Ltd., United Kingdom, 2013.

  • Moon, Hwy-Chang and So Hyun Yim, The Korean Multinationals: Setback and Turnaround Investments, in Emerging Market Global Players (EMGP) Project, Vale Columbia Center, Columbia University, New York, 2013.

  • Parc, Jimmyn and Hwy-Chang Moon, “Korean Dramas and Films: Key Success Factors for their International Competitiveness,” Asian Journal of Social Science (SSCI-indexed), 2013, 41: 126-149.

  • 박상규-문휘창-차경천, “벤처기업의 단계별 국제화 경험과 학습역량이 경영성과에 미치는 영향,” 중소기업연구, 2013.6. 35(2): 129-157.

  • 박상규-문휘창, “사례: 한국과 미국의 대, 중소기업 동반성장 – KT의 망외부성 확보전략의 클라우드 서비스,” Korea Business Review, 한국경영학회, 2013년 8월, 17(3): 1-27.

  • 노태우, 조동성, 문휘창, 이윤철, “지식이전을 통한 서비스 기업의 현지화 전략에 관한 탐색적 연구 - 글로벌 장수유통기업을 중심으로,” 한국항공경영학회지, 2013.6.11(3): 47~77.

  • Moon, Hwy-Chang, Jimmyn Parc, So Hyun Yim, and Wenyan Yin, “Enhancing Performability through Domestic and International Clustering: A Case Study of Samsung Electronics Corporation (SEC),” International Journal of Performability Engineering (SCOPUS-indexed), 2013, 9(1): 75-84.

  • Cho, Dong-Sung and Hwy-Chang Moon, From Adam Smith to Michael Porter (Extended Edition), World Scientific Publishing Co., Singapore, ISBN: 978-9814401654, January 2013, 324 pages.

Profile (English): Publications
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